BJ Fogg is here to change your life — and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience personally coaching over 40,000 people, Tiny Habits cracks the code of habit formation. The Einstein of Behavior Science, Fogg guides you to find the small changes that can change everything in your life. In the Tiny Habits Method, you don’t set goals or track your behavior, or even need to be super motivated. Instead, with every chapter’s breakthrough discovery, you learn the powerful skills of change. Fogg’s research shows that transformation happens when we feel good about our successes instead of feeling bad about our failures. With Tiny Habits it is easy to succeed and surprisingly fun to change.